Why raising Asia’s fertility rate starts with giving people time to date
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
12/15
Depth
6/15
5-Axis Cultural Radar
In late September, Singapore’s Reddit community erupted over the government’s new dating platform, FirstDate. Curious to get an insider’s perspective, I visited the site, connected to my Singpass account and watched as my name, age and marital status auto-populated the fields on the page. I entered my Gmail address and hit submit. The email field turned red: “Please sign up with your official work


