BTS: Apple Music turns sound into a logo with Fred again..
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
Apple Music has used sound waves and a shallow bath of mineral oil to create its new visual identity, working with Fred again.., NEST Acoustics and TBWA\Media Arts Lab. Built around the idea ‘Made by Sound’, the process involved playing individual notes through a device that turned audio into physical vibrations. These sent ripples through […]
