Why Academy Sports & Outdoors is going against the grain with store openings
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
4/15
5-Axis Cultural Radar
Executives touted the retailer’s “outside-in” strategy for new locations, which prioritizes markets that are further away from big cities — and big competitors.


