Former LVMH exec launches Ireland’s first luxury group
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
18/15
Depth
8/15
5-Axis Cultural Radar
Ashley McDonnell, an Irish-American executive with experience across LVMH, Google and Puig, is launching VYKO Group, a new holding company designed to acquire and scale emerging luxury Irish brands.
