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How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners

Marketing Dive 27 April 2026 11h ago
How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners
82
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
18/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly anticipated sequel.
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