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Weight-loss campaigns aimed at First Nations women look like drug marketing in disguise

The Conversation / 10 September 2026 / 1h ago

Culture Index

Score Breakdown

Relevance

9/25

Freshness

25/25

Authority

18/20

Brand Signal

3/15

Depth

2/15

5-Axis Cultural Radar

Drug companies are using women of colour and First Nations celebrities in weight-loss campaigns. Not everyone’s happy.