Proenza Schouler Is Relaunching the PS1 with Rachel Scott
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
The iconic 2000s-era It-bag has an updated look and comes in three sizes. CEO Shira Suveyke Snyder sees a white space for the brand to reclaim the handbag category.
