Currys helps customers ‘reduce waste’ in new campaign

Currys has unveiled a new campaign to help customers apply an “energy-saving mindset” to tech in the home. Part of the retailer’s ‘Beyond Techspectations’ brand platform, the campaign uses the ‘dad energy’ trend to showcase how colleagues can help customers under smarter, more efficient tech. Devised by advertising agency AMV BBDO, it demonstrates how its...