Trump wants to rebrand ICE to NICE. It’s destined to backfire
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
President Donald Trump’s latest idea to rename a government agency could give one of his most disliked policies a much more pleasant-sounding name. That might not work out as planned, though. Trump shared a social media post on Sunday highlighting a woman’s suggestion that he rename U.S. Immigration and Customs Enforcement, or ICE, as National Immigration and Customs Enforcement, or NICE , “so the
