Rituals to revamp 1,500 boutiques in 30 working days
Culture Index
Score Breakdown
Relevance
14/25
Freshness
23/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
5-Axis Cultural Radar
Rituals Cosmetics is set to launch one of Europe’s largest retail transformations in August, renewing 1,500 boutiques across 30 countries with an investment of €40 million (£34.09 million).
