How Christopher Gove Remixes Menswear Through the Vibrant Lens of Soccer Style
Culture Index
Score Breakdown
Relevance
21/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
7/15
5-Axis Cultural Radar
Walk into an editorial shoot for Percival Menswear at the historic Leyton Orient football club in East London, and you will immediately feel a collision of classic British heritage and modern energy. At the center of this creative whirlwind is Chris Gove, the brand’s founder and creative director, who pivoted from a decade in graphic design to completely reshape how the modern man approaches his w
