Swatch CEO Nick Hayek Addresses That Crazy Royal Pop Rollout
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
25/20
Brand Signal
12/15
Depth
3/15
5-Axis Cultural Radar
The Swatch x Audemars Piguet pocket watch is arguably the most sought-after collaboration of the year. Swatch Group CEO Nick Hayek sits down exclusively with Vogue Business to unpack the buzzy but controversial rollout of the Royal Pop.
