Puma hires former Nike exec to lead global sports marketing
Culture Index
Score Breakdown
Relevance
10/25
Freshness
20/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
Puma has appointed former Nike executive Steve Cecchini as its new Senior Vice President of Sports Marketing, effective 1 October, reporting directly to CEO Arthur Hoeld.
