Mytheresa pushes ahead with Middle East growth despite regional conflict
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
13/15
Depth
10/15
5-Axis Cultural Radar
Luxury retailer Mytheresa is pressing ahead with plans to expand in the Middle East, despite ongoing conflict in the region. New chief executive Francis Belin said the business remains focused on the long-term opportunity in the market, even after recent disruption to tourism, shopping and logistics. The Middle East currently accounts for just under 10...
