Brazilian Amazon gets a brand identity built from its rivers
Culture Index
Score Breakdown
Relevance
22/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
9/15
5-Axis Cultural Radar
The Brazilian Amazon has unveiled its first official destination brand, created to raise its profile with travellers while opening up fresh opportunities for local producers, entrepreneurs and tourism partners. FutureBrand São Paulo led the work, drawing on research and collaboration with residents, artists, workers and representatives from across the territory. Its most distinctive feature is […]
