Hugo Boss Bets on Tennis With Australian Open Partnership
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
13/15
Depth
9/15
5-Axis Cultural Radar
After six years with Ralph Lauren as its title sponsor, the Australian Open is inking a new partnership with Hugo Boss. It’s a meaningful shift for both the tournament and Hugo Boss as the brand looks to rebuild.
