“Many have said it couldn’t be done”: Local news site Lookout Santa Cruz is profitable thanks to ads and memberships
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Buried in an opinion piece about California’s Community NEWS Act is the announcement that Lookout Santa Cruz has achieved something remarkable (and rare) in local news: It’s profitable. Six years after launching Lookout Santa Cruz, CEO Ken Doctor writes, the local news org is “thriving.” “It’s fun to point to our 2024 Pulitzer Prize for...
