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Is It a Vibe Shift — or Just Summer?

Business of Fashion 26 June 2026 Yesterday
Is It a Vibe Shift — or Just Summer?
84
Relevance
15/25
Freshness
20/25
Authority
25/20
Brand Signal
18/15
Depth
6/15
Relevance Freshness Authority Brand Depth
The collective effervescence of the Paris heatwave on the heels of Knicks fever in New York suggests culture is shifting. Can fashion keep up? Plus, Dior, Saint Laurent and Louis Vuitton show menswear in Paris.
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