How a Magazine Becomes a Lifestyle Brand
Culture Index
Score Breakdown
Relevance
21/25
Freshness
25/25
Authority
25/20
Brand Signal
8/15
Depth
9/15
5-Axis Cultural Radar
Kinfolk, the quintessential Millennial lifestyle quarterly, is betting it can translate its aspirational aesthetics into a multicategory consumer brand — starting with a fragrance line and a new Manhattan pop-up.
