Interview: Pip & Nut head of sustainability on the brand’s net zero balancing act
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Adam Thompson spends most of his time on the numbers behind the UK's biggest nut butter brand. Increasingly, though, he's also the person explaining the maths behind its climate targets, and why rapid growth makes a fixed net zero deadline harder to hit than it looks on paper.
