Hailey Bieber And GAP Roll Out Jeans That Make Retro Style Feel Brand New Again

Hailey Bieber collaborates with Gap to revive ’90s denim in The Hailey Jean collection. Featuring baggy fits, low‑rise cuts, and nostalgic “1996” hardware, the line blends retro style with modern flair. Shot by Mario Sorrenti and styled by Alastair McKimm, the campaign channels vintage cool with The Cranberries’ Linger. Priced at $89, the jeans highlight Gap’s heritage while appealing to Gen Z’s l