Gap Turns to Hailey Bieber to Relive Its ’90s Denim Heyday
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Gap's new Hailey Jean collection and campaign channel the era that shaped Bieber's personal style.
