Daily Mail Launches Unit to Push Social Video to 33% of Direct Ad Revenue by 2027
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
The tabloid expects revenue from social video to make up more than a third of its direct advertising business by 2027, up from 20% today.
