Chipotle hires Fernando Machado as chief brand officer
Culture Index
Score Breakdown
Relevance
11/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
4/15
5-Axis Cultural Radar
Hiring the longtime CPG and restaurant marketer underscores a bigger push into brand-building as Chipotle scales its growth strategy and expands globally.
