Candy brand Behave bet everything on TikTok Shop, went viral and secured a Target launch
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
After nearly going bankrupt in 2024, candy brand Behave lands on Target shelves this week. The company's founder credits TikTok Shop as a lifeline that helped save the business.
