YouTube debuts Shopping Affiliate programme with Boots, M&S and Next signing up
Culture Index
Score Breakdown
Relevance
0/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
4/15
5-Axis Cultural Radar
YouTube is launching its Shopping Affiliate programme in the UK, in a move that creates “an ecosystem where creators, retailers and viewers connect seamlessly”. Major UK retailers have already partnered with YouTube for this content tool, including Boots, Debenhams, Etsy, M&S, Next and Wayfair. The video platform, which is owned by Google’s parent company Alphabet, has rolled...
