How China can safeguard its visual heritage from global brand exploitation
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
17/15
Depth
6/15
5-Axis Cultural Radar
In early July, a Suzhou court ordered the Chinese tea chain Molly Tea to pay Louis Vuitton 10.3 million yuan (US$1.5 million) after ruling that its four-petal floral pattern infringed on the French luxury house’s registered trademarks. Many online users, angered by the eastern Chinese court’s ruling, shared images of similar motifs found in Tang dynasty (618–907) textiles, musical instruments, and
