Yeti’s New Campaign By W+K Replaces Its Brand Name With ‘Four-Letter Words’
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Does Yeti have the brand equity to replace its wordmark with other 4-letter words? Weiden + Kennedy’s latest campaign for the beloved outdoor brand says yes. The post Yeti’s New Campaign By W+K Replaces Its Brand Name With ‘Four-Letter Words’ appeared first on DIELINE .
