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How Challenger Brands Are Seizing the Jewellery Opportunity

Business of Fashion 27 May 2026 4h ago
How Challenger Brands Are Seizing the Jewellery Opportunity
85
Relevance
19/25
Freshness
25/25
Authority
25/20
Brand Signal
9/15
Depth
7/15
Relevance Freshness Authority Brand Depth
As jewellery continues to outperform the wider luxury market, a wave of independent labels is muscling in on territory traditionally dominated by the biggest players, building brand authority through art fairs, flagship stores and high jewellery offerings.
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