Wrangler and imogene + willie Teamed Up to Craft the Ultimate Vintage Americana Collection
Culture Index
Score Breakdown
Relevance
20/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
American denim history just got a fresh, carefully crafted update. Wrangler, an iconic brand with nearly 80 years of defining Western style, has teamed up with Nashville-based imogene + willie to create a collaborative collection rooted in authentic domestic craftsmanship. Rather than simply slapped-on logos, the Nashville crew was given keys to Wrangler's rich archives, unlocking original pattern
