Gucci Steps Outside Its Italian Roots With New ‘Made In China’ Sneakers
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
Gucci is selling new sneaker models made in China, including the Drip, Demna’s first sneaker for the Italian fashion house. The brand says the manufacturing decision reflects the specialized technology and expertise required for the design rather than a wider move away from Italian production. Gucci maintains that Italy remains central to its manufacturing. Still, the “Made in China” label raises


