WNBA Reveals Playbook Behind ‘GOAT’ Marketing Campaign for Season 30
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
Following a new CBA, the WNBA's Season 30 campaign brings back GOATs like Sheryl Swoopes.
