Can the World Cup Solve Nike’s Problems?
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
25/20
Brand Signal
14/15
Depth
7/15
5-Axis Cultural Radar
Rumoured upcoming collaborations for Nike show how deeply the brand is investing in the World Cup this year. With football fashion on the rise, it’s worth wondering if this run might be the moment Nike needs to get out of its current slump.
