Will Ferrell’s fictional golfer fronts SKIMS’ new menswear campaign
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
18/15
Depth
6/15
5-Axis Cultural Radar
SKIMS newest campaign fronts its essentials collection with Lonnie “The Hawk” Hawkins, Will Ferrell’s washed-up fictional golf pro from Netflix’s upcoming comedy The Hawk, keeping Ferrell fully in character. The approach positions Hawkins as the face of a range that includes cotton rib tanks, briefs and tube crew socks, playing on SKIMS’ history of stunt-led […]
