What Went Down at Saucony’s Ride 1 Launch Party in Paris
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
8/15
5-Axis Cultural Radar
To celebrate the release of its new shoe, and 10th season of activating Paris Fashion week, the sportswear and lifestyle brand took over one of the city’s favourite coffee shops
