Why Wayfair hired Highdive as creative AOR as the brand grows its physical store fleet
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
2/15
5-Axis Cultural Radar
Highdive will work on a refreshed brand platform and Wayfair’s holiday 2026 campaign.
