Why TikTok Shop’s real ROI was never meant to stay on TikTok
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
Janette Barredo, vp, marketing, SAYN Ask 10 beauty executives whether TikTok Shop is worth the investment, and they’ll give 10 different answers. The commissions are steep. The discounting pressure is
