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Nike’s China Stumble Exposes Execution Gaps

Business of Fashion 30 March 2026 3h ago
Nike’s China Stumble Exposes Execution Gaps
84
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
18/15
Depth
7/15
Relevance Freshness Authority Brand Depth
Operational missteps and fierce competition from domestic rivals like Anta have left the sportswear brand trailing in its second-largest market outside North America.
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