Why Swatch’s collaboration with Audemars Piguet is creating ‘the most hype ever’ for a new watch

While little has been officially revealed about the collaboration, the name alone has already sparked speculation. The "Royal Pop" will likely draw inspiration from Audemars Piguet's popular "Royal Oak" watch and combine it with the Swatch Pop, a series of pop-art-inspired watches from the 1980s, in which the watch case could be detached from its strap and clipped onto clothing or bags.