Saudi Arabia’s Shattered Hollywood Dreams: Will the Warner Bros. and Paramount Merger and a Shift in Strategy Help the Kingdom Rebound?
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
In 2018, Saudi Arabia removed its religious ban on cinema and revealed its intentions to transform itself from an oil-based economy into an entertainment powerhouse. The goal was to use the country’s wealth to not only invest in media companies, but to lure studios to the kingdom through a combination of tax incentives and state-of-the […]
