Why Roku’s iconic home screen finally got a reboot
Culture Index
Score Breakdown
Relevance
15/25
Freshness
8/25
Authority
25/20
Brand Signal
1/15
Depth
6/15
5-Axis Cultural Radar
For the 100 million homes that currently use a Roku TV or streaming player, things are about to look a lot different. This week, Roku is rolling out a major redesign of its home screen, replacing the grid of static app tiles that has defined the platform for the past 13 years. The new design puts recommendations of movies and TV shows at the top of the screen and adds more direct links to Roku’s o

