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Google just broke SEO. Here’s what replaces it.

TechCrunch 27 May 2026 9h ago
Google just broke SEO. Here’s what replaces it.
90
Relevance
18/25
Freshness
25/25
Authority
25/20
Brand Signal
14/15
Depth
8/15
Relevance Freshness Authority Brand Depth
Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way. On this episode of TechCrunch’s Equity podcast, Rebecca […]
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