Why Lowe’s wants content creators in its network to pitch product ideas
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
Marketing chief Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with partners like MrBeast.
