Why DSW and other brands are pivoting back to ‘old’ marketing tactics
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
5-Axis Cultural Radar
Amid AI and digital saturation, DSW is shifting ad spend to real-life activations and traditional media to deepen customer connections.
