China’s Li-Ning Scores Big by Signing Stephen Curry
Culture Index
Score Breakdown
Relevance
14/25
Freshness
21/25
Authority
25/20
Brand Signal
14/15
Depth
5/15
5-Axis Cultural Radar
NBA superstar Stephen Curry signed a new sneaker and apparel deal with Li-Ning, giving the Chinese sportswear brand a new global superstar to help it expand beyond its home market.
