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Why ClassPass invested $50M in marketing to supercharge partner growth

Marketing Dive 02 June 2026 21h ago
Why ClassPass invested $50M in marketing to supercharge partner growth
63
Relevance
15/25
Freshness
23/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Zach Apter, CMO at ClassPass parent Playlist, explains how the booking platform is using performance marketing to grow the market for partner studios.
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