Why ClassPass invested $50M in marketing to supercharge partner growth
Culture Index
Score Breakdown
Relevance
15/25
Freshness
23/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
Zach Apter, CMO at ClassPass parent Playlist, explains how the booking platform is using performance marketing to grow the market for partner studios.


