Why Amy’s Kitchen is championing a new certification for non-ultra-processed foods
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
In an interview with Modern Retail, Amy’s Kitchen CEO Paul Schiefer explains how a new Non-UPF Verified certification aims to clarify food processing standards. Here's what it requires.
