Why America has fallen for Erling Haaland, football's most likeable superstar
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
2/15
5-Axis Cultural Radar
Norway's talisman has always been an exceptional player but it is his character which is making the U.S. fall for him
