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M&S Sharry Cramond on why Silverstone was the “perfect fit”

Retail Gazette 09 July 2026 12h ago
M&S Sharry Cramond on why Silverstone was the “perfect fit”
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Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
12/15
Depth
8/15
Relevance Freshness Authority Brand Depth
Fashion has become synonymous with Formula One. From Lewis Hamilton’s grid looks and Lando Norris’s British Vogue shoot to Ferrari’s fashion and lifestyle brand and team collaborations with fashion brands such Cadillac and Tommy Hilfiger, fashion can be found everywhere within the sport. And last week, British retailer M&S brought the first ever pitlane fashion...
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