Whistles adds commercial and design firepower with two senior hires
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
8/15
5-Axis Cultural Radar
Whistles has appointed two senior leaders in newly created roles as the fashion brand looks to sharpen both its product offer and commercial performance. James Blacklock has joined as commercial director, a new position created to help drive the brand’s next phase of growth. He joins with experience across product and commercial strategy, having previously...

